Brand Guidelines

Recode your online presence.
rise as her.

Let’s refine the way the world sees you.

Because your work deserves to belong in rooms you haven’t even walked into yet.

And you? You deserve to walk in as the one they’ve been waiting for.

Branding is more than just how your business looks.
It’s how it feels. How it lands in the body.
How someone knows—in seconds—that you’re the one they’ve been searching for.

Your brand identity is the essence and expression of your business.
It’s the personality, the presence, the energy.


Yes, it includes your visuals—your fonts, colors, moodboard, and aesthetic.
But it also includes the intangible: your tone, your values, your mission, your message.

The vibe that lingers long after someone scrolls past your feed.

It’s the reason someone stops.
Stays.
And buys.

Because here’s the truth:
Humans buy from brands they feel emotionally connected to.

When your branding is consistent, resonant, and emotionally intelligent,
your audience doesn’t just recognize you—they trust you.


They remember you. They refer you.
They choose you.

Over and over again.

You’ve been shape-shifting. Rebirthing.
And now, you’re ready to arrive

This is where Brand Guidelines comes in.

A distillation of your essence, refined into a bold, magnetic, and unmistakable visual and verbal identity—designed to position you as the leader, the speaker, the sought-after name you’re becoming.

WHAT ARE BRAND GUIDELINES?

A custom-crafted document that becomes the source code of your brand’s creative expression—something you’ll return to every time you write, design, speak, or show up online.

This isn’t just a visual vibe.

It’s a strategic translation of your evolution into visuals and language that open doors.

What you get


☑️ Initial questionnaire

Delivered via PDF:

☑️ 1 x creative direction moodboard

☑️ core brand values

☑️ channeled brand essence poem

☑️ brand voice qualities

☑️ colour palette

☑️ 2-3 fonts

☑️ emotional associations + colour psychology

Delivered in 4-6 weeks, dependant on and synced to clients menstrual cycle for creative process

Investment: $997 AUD

SEE EXACTLY WHAT’S INCLUDED IN YOUR BRAND GUIDELINES INVESTMENT

Inside your Brand Guidelines PDF, you’ll receive:

Brand Goals — Where you’re going, and what your brand is built to do.
Brand Values — The soul threads that define your work.
Brand Voice — The tone, texture, and truths of how you speak.
Creative Direction Moodboard — Visual alchemy that reveals your aesthetic edge.
Fonts (2-3) — Signature typography that oozes YOU (main font is not included in price — please allow $10-50 for the 3 options I provide for you to purchase through third-party website Creative Market).
Colour Palette — Hues chosen for their emotional resonance and energetic impact.
Stock Imagery Collection — A curated image bank to amplify your world.
Color Psychology + Emotional Associations — So your brand isn’t just beautiful—it moves people.

Branding isn’t optional. It’s foundational. It’s the difference between just blending in and becoming the one they talk about in rooms you’re not even in yet.

Let’s build a brand that walks into the room before you do —and makes damn sure they don’t forget your name.

SAY YES IF YOU WANT:

✔ A cohesive, recognizable presence
✔ Clarity in what to post and how to position your work
✔ Confidence to pitch yourself, speak on stages, or launch offers
✔ A deeper relationship with your own voice and artistry
✔ The ability to say: “This is who I am. This is what I do. This is why I’m unforgettable.”

Unlock your magnetic Brand Identity

BRAND GUIDELINES

997

Includes brand clarity questionnaire and 15 page PDF exploration of your brand: values, creative direction + more.

ALL PRICES ARE IN AUD

SCHEDULE FOR THE DATE YOU WISH YOUR BRAND GUIDELINES EXPERIENCE TO BEGIN

(allow 4-6 weeks AFTER this date for final delivery)

NO BRAINER ADD-ONS FOR ALIGNED DESIGN

EMBODY your new era

Brand Codes

Your 3 key astrology placements for brand voice, visuals & vibe


☑️ 75 minute Zoom session with Emily 1-1

☑️ Unpacking your birth chart for branding: exploring your key 3 placements

☑️ 12 page personalised PDF with your placements and how to use them in your brand

☑️ Recording of session to re-listen to

*Necessary to have this session BEFORE your scheduled Brand Guidelines project

Investment: 222 AUD

Social Media Templates

Template kit to get your brand upgrade launched on social media

INCLUDES:

☑️ 2 x Reel covers (1920x1080px)

☑️ 6 x Carousel posts (portrait)

☑️ 1 x Launch sequence for IG Stories (1920x1080px)

☑️ 1 x revision for design alignment

Strategic direction & embodied collaboration throughout

Investment: 297 AUD

Delivered via email on the day you book for

CLIENT TESTIMONIALS

DON’T Just TAKE
IT FROM Me